Magazine

Past and present. Louis Vuitton

by Dominika Gracz
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As many things can be considered as a journey, there are few fashion houses that associate with it, such as Louis Vuitton. Brand, which became recognizable due to elegant trunks, presented history of their own journey from the small, family company, to the fashion giant, by inviting visitors to discover Nicolas Ghesquière’s inspirations for his third ready-to-wear show, in which past and present mixed up showing us the future of the Louis Vuitton. A promenade through different design themes and universes, EXHIBITION SERIES 2 was presented at Palazzo Ruspoli in Rome from May 22th to June 7th, 2015.

Let us invite you to a journey into the designer’s mind. He himself is truly amazed by what he had accomplished. – In my life, there is a ‘before’ and an ‘after Jean-Paul’. It’s the whole aesthetic of my adolescence, imprinted in my genes:  When I was a kid I used to draw over his illustrations; I must have sketched Grace Jones a million times. Today, becoming a part of his  images – being one of his characters – is quite simply a dream come  true. A gift’, said Nicolas Ghesquiere.

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What waited for the visitors? Let’s start from the past – sometimes answers had been already told and our only job is to look for them properly. And sometimes it works also in fashion. So immerse in the many facets of the LV House’s history, just like Ghesquiere had. Reflected in multiple panels of light, the LV circle symbolizes how a century-old logo can travel across the years and project even further into the future. The real symbol of LV is definitely a trunk. In special area you could experience LV journey from past to present. Once opened, the trunk revealed the House’s origins and how its’ history unfolded. It was a tribute to the genius of Louis, who first had translated a genuine ‘spirit of travel’ through the legendary trunks and travel items he had created.

The next step was present. ‘Talking faces’ was a part of the exhibition that allowed visitors to experience the entrance scenography from Louis Vuitton’s Spring-Summer 2015 runway presentation, that took place on October 1st 2014 inside the brand new Fondation Louis Vuitton in Paris. You could also immerse yourself completely in Louis Vuitton’s Spring-Summer 2015 runway presentation thanks to 360° projection room. And of course there is no fashion shows without backstage.

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Exhibition offered also poster room with Annie Leibovitz, Juergen Teller and Bruce Weber, advertising campaign for Spring-Summer 2015, stickers corridor full of designs for this season’s prints (and for what we know, you can feel free to take some home with you) and of course accessories gallery, which features model Marte Mei van Haaster’s avatar printed in 3D with accessories from the Spring-Summer 2015 collection. ‘I have always loved creating accessories. For me, they are always connected to the collection, they hold an integral  place in the creation of an ensemble, either juxtaposing  or complementing the outfit. They take on the same intentions and have the same aim as the clothes. A silhouette is a complete look’ said Nicolas Ghesquière.

And there is no other way like just to agree with him.