The twenty-first century has brought a new definition of fashion – fashion has achieved the status of a trillion dollar global industry. Consumers around the world wear the same brands; more and more people are able to name the key designers; haute couture are moving exhibitions of craft. Fashion is not only about apparel anymore; it is a complex phenomenon that refers to disciplines such as art, sociology, business and law. However, despite the economic and cultural growth of fashion, the legal profession has been rather reluctant to treat fashion law seriously as they considered it more as a utility rather than art. Fortunately, at some point lawyers have noticed the importance of the niche and eventually fashion law was distinguished as a separate branch of law. Today it is a legal field that is comprised of intellectual property law, business law, labor law, real estate, international trade as well as civil rights.

Poorly tailored trousers. I try to wear them on, until I have an unpleasant feeling, when they still do not fit – because they are too narrow in the calf or too shallow. In the shop I try to buy another pair and find the right size. When shopping online, I can just return the product and wait for the new … But why not to create my own virtual self who will measure the clothes for me?

Siostry, Ula i Ania postawiły na domową produkcję mydeł. Gdy po raz pierwszy cztery lata temu zakładały markę „Ministerstwo dobrego mydła” nie wiedziały jak Polacy zareagują na ich pomysł. Sprawdzone, naturalne składniki zamknięte w ładnych opakowaniach szybko zyskały popularność.